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Last updated · Reviewed by the mybrafit fit team

Bra Size Guide

28C Bra Size — Complete Fit Guide

28C is a medium bra size in the US system. The band measures around 28 inches (71 cm) and the cup represents about 3 inches of difference between the bust and the under-bust. In UK sizing this is 28C, in European sizing it is 70C, and in Japan it would be roughly 70C.

📏 Under 27.5–28.5 in 🌟 Bust 30.5–31.5 in 🇬🇧 UK 28C 🇪🇺 EU 70C

Measurements for a 28C Bra

To wear a 28C bra comfortably, your body measurements should fall in this range:

MeasurementInchesCentimetres
Under-bust (band)27.5 – 28.570 – 72
Bust (full)30.5 – 31.577 – 80
Cup volume~3 in difference (C cup)

28C Sister Sizes

Sister sizes share the same cup volume but use a different band measurement. They are the most useful "Plan B" when your usual size is not in stock or fits slightly off.

  • 30B — sister size up: the band is two inches larger and the cup letter drops one. Try this if your 28C band feels too tight.
  • 28C — sister size down: the band is two inches smaller and the cup letter goes up. Try this if your 28C band rides up the back.

28C International Size Conversions

CountryBandCupFull size
🇺🇸 United States28C28C
🇬🇧 United Kingdom28C28C
🇪🇺 European Union70C70C
🇮🇳 India28C28C
🇯🇵 Japan70C70C

How a 28C Bra Should Fit

The most common fit issues for 28C are an over-stretched band and cups that gap or overflow. Use this five-point check every time you try on a new 28C bra:

  1. The band sits horizontally across your back at the same height as the front.
  2. You can fit two fingers — but not more — flat between the band and your back.
  3. The centre gore (front piece between the cups) sits flat against your sternum.
  4. The cup encloses your breast tissue with no gap at the top and no spillage at the sides.
  5. The straps support the bust without digging into your shoulders.

Best Bra Brands for 28C

28C is widely stocked. Try Victoria's Secret, ThirdLove (offers half-cup sizes), Aerie, Calvin Klein, Soma, and Wacoal. For Indian shoppers, Enamor and Jockey India both fit well.

Common Issues with 28C Bras

  • Cup gaps at the top: the cup is too big — sister-size to 28C.
  • Spillage over the cup: the cup is too small — sister-size to 30B or up one cup at the same band.
  • Band rides up the back: the band is too loose — go down to 26-band with the cup up one letter.
  • Wires sit on breast tissue: the cup is too narrow — try a different brand or full-cup style.

28C Bra Size — FAQs

Is 28C a small or large bra size?
28C is considered a medium bra size. The cup volume is moderate while the band fits a typical petite rib cage.
What is the sister size of 28C?
The sister sizes of 28C are 30B (down a band, up a cup) and 28C (up a band, down a cup). Sister sizes share the same cup volume.
What is 28C in UK sizing?
28C converts to 28C in UK bra sizing. The band is identical (28) and the cup letter changes because the UK system uses E, F, FF instead of DD, DDD.
What is 28C in EU sizing?
28C converts to 70C in European bra sizing. The band is given in centimetres (70) and the cup uses the single-letter EU progression.
How do I measure for a 28C bra at home?
Measure your under-bust snugly and your bust loosely. If your under-bust is around 27.5–28.5 inches and your bust is around 30.5–31.5 inches, 28C is your size.
What does a 28C bust look like?
A 28C bust has a moderate-to-full projection and a compact chest frame. Cup volume is comparable to its sister sizes 30B and 28C.
What bra brands fit 28C best?
For 28C, popular options include Victoria's Secret, ThirdLove, Aerie, and Wacoal. For everyday wear most major brands carry this size.

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