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Last updated · Reviewed by the mybrafit fit team

Bra Size Guide

40G Bra Size — Complete Fit Guide

40G is a plus-size bra size in the US system. The band measures around 40 inches (102 cm) and the cup represents about 9 inches of difference between the bust and the under-bust. In UK sizing this is 40G, in European sizing it is 100I, and in Japan it would be roughly 100I.

📏 Under 39.5–40.5 in 🌟 Bust 48.5–49.5 in 🇬🇧 UK 40G 🇪🇺 EU 100I

Measurements for a 40G Bra

To wear a 40G bra comfortably, your body measurements should fall in this range:

MeasurementInchesCentimetres
Under-bust (band)39.5 – 40.5100 – 103
Bust (full)48.5 – 49.5123 – 126
Cup volume~9 in difference (G cup)

40G Sister Sizes

Sister sizes share the same cup volume but use a different band measurement. They are the most useful "Plan B" when your usual size is not in stock or fits slightly off.

  • 42A — sister size up: the band is two inches larger and the cup letter drops one. Try this if your 40G band feels too tight.
  • 38H — sister size down: the band is two inches smaller and the cup letter goes up. Try this if your 40G band rides up the back.

40G International Size Conversions

CountryBandCupFull size
🇺🇸 United States40G40G
🇬🇧 United Kingdom40G40G
🇪🇺 European Union100I100I
🇮🇳 India40G40G
🇯🇵 Japan100I100I

How a 40G Bra Should Fit

The most common fit issues for 40G are an over-stretched band and cups that gap or overflow. Use this five-point check every time you try on a new 40G bra:

  1. The band sits horizontally across your back at the same height as the front.
  2. You can fit two fingers — but not more — flat between the band and your back.
  3. The centre gore (front piece between the cups) sits flat against your sternum.
  4. The cup encloses your breast tissue with no gap at the top and no spillage at the sides.
  5. The straps support the bust without digging into your shoulders.

Best Bra Brands for 40G

Full-bust brands like Panache, Freya, Curvy Kate, Bravissimo, and Wacoal carry 40G with proper engineering for larger cups. Avoid generic department-store brands at this cup size — they almost always under-build.

Common Issues with 40G Bras

  • Cup gaps at the top: the cup is too big — sister-size to 38H.
  • Spillage over the cup: the cup is too small — sister-size to 42A or up one cup at the same band.
  • Band rides up the back: the band is too loose — go down to 38-band with the cup up one letter.
  • Wires sit on breast tissue: the cup is too narrow — try a different brand or full-cup style.

40G Bra Size — FAQs

Is 40G a small or large bra size?
40G is considered a plus-size bra size. The cup volume is moderate while the band fits a typical plus-size rib cage.
What is the sister size of 40G?
The sister sizes of 40G are 42A (down a band, up a cup) and 38H (up a band, down a cup). Sister sizes share the same cup volume.
What is 40G in UK sizing?
40G converts to 40G in UK bra sizing. The band is identical (40) and the cup letter changes because the UK system uses E, F, FF instead of DD, DDD.
What is 40G in EU sizing?
40G converts to 100I in European bra sizing. The band is given in centimetres (100) and the cup uses the single-letter EU progression.
How do I measure for a 40G bra at home?
Measure your under-bust snugly and your bust loosely. If your under-bust is around 39.5–40.5 inches and your bust is around 48.5–49.5 inches, 40G is your size.
What does a 40G bust look like?
A 40G bust has a moderate-to-full projection and a standard chest frame. Cup volume is comparable to its sister sizes 42A and 38H.
What bra brands fit 40G best?
For 40G, popular options include Victoria's Secret, ThirdLove, Aerie, and Wacoal. For larger cups, look at Panache, Freya, or Bravissimo for serious support.

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