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Blog · 2026-01-22

🚫 Why the "+4 Inches" Bra Sizing Method is Wrong

The +4 method dates back to the 1930s and assumes inelastic fabric. Modern bras stretch — your band should fit your true measurement.

For decades, fitting guides taught: "Measure under your bust and add 4 inches to get your band size." This came from a time when bra fabric had zero stretch.

Why it fails today

Modern bras use 5–10% elastane in the band. They are designed to fit your true under-bust measurement and stretch slightly during wear.

The result of using +4

A band that is 4 inches too big provides almost no support. The straps end up holding everything, leading to shoulder grooves, neck pain, and the bra band riding up the back.

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